Dana Smyl Event Florist Vendor Spotlight: Dana Smyl Event Florist
Posted by Blush Magazine • Posted on May 2, 2014
We are always raving about the wedding vendors that Albertans are so fortunate to have access to. There is a level of creativity and passion that surpasses anything we have seen before. So when vendor and wedding submissions show up on our desk we are always in awe with the originality and love put into their work. Today we are showcasing the work of Dana Smyl. You can catch some of her beautiful creations below, but before that, let’s learn a bit more about her.
When and how did your love for floral design begin?
I’ve always had a love for weddings, I was planning weddings in my head since I was a little girl. My love of floral kind of fell on my lap about 9 years ago. After I went to Art school I moved out to Victoria and started working at a decor company as a visual merchandiser. I would set up room displays that required floral and I gradually found myself more interested in the floral design than the decor. When I returned to Alberta I was approached by a florist to work in her shop. I started designing weddings with her and I fell in love with it. I continued to work in flower shops for several years and then decided to focus completely on weddings and events.
What could a couple expect at a floral consultation with Dana Smyl?
An Open Mind. I love to hear their love story, their ideas, and their vision. I don’t focus on any certain style, I love to create a personal feel for everyone. If a couple has a clear vision I do my very best to work with it. If they don’t quite know what they want, I help them come up with something that is perfect for their style and price point. I like to gather all the information I can; from the cake to the attire, the wedding is like one giant canvas and it is my job to compliment it with floral.
How many weddings do you dedicate to each year?
As many as I know I can handle, no more. I don’t like the thought of over loading myself with too much. I feel that its not fair to me or the couple if I cant focus 100% of myself to their wedding. I do it because I love it and I pride myself in quality work.
If you can pick one flower you’d love to work with, which would it be?
Every flower has it’s own personality. The sophisticated and romantic peony, the vibrant and playful pincushion, the wild flowers, herbs and weeds all say something very different from one another. So depending on what I’m trying to say in my work, I haven’t any favourites.
Thank you so much Blush for featuring me! You are such a wonderful resource for our local vendors. I cant stop telling everyone about you!